ELEVATED SPF for Skin That Demands More.

"Sun Kissed, Never Sun Stressed."
Simply Better SPF

get to know us

Our dad, Jeff, grew up in Southern California in the 50's, that's him driving the car with this favorite dog in the front seat. His mom would drop off him and his siblings at the beach with no sun protection. Jeff continued to make the outdoors a huge part of his life, sailing and working on boats. Perpetual over exposure of the sun has resulted in many, many Basal cell carcinoma surgeries. My brother and I teamed up with our dad to bring you a line of mineral sun protection because it's never too late to prevent skin cancer.

HOSTING A BEACH CLEAN UP?

We often partner with organizations that host beach cleanups. If you're interested in how we can help sponsor, contact us below for more information.

REACH OUT